View high resolution
This is a logo which I have created for cosmetic brand to be sold at Selfridges. By looking at other cosmetic brand logo’s I noticed that they all use text, so I decided to do the same. I am pleased with my final logo as it looks clean and will work in a variety of colours, it will also work well on other mediums.
Posted May 17, 2011 at 12:50pm
I was set the task to redesign a classic book cover and I chose to do The Colour Purple. The image I used was a copy of an illustration by the Graphic Designer Max Huber. I think the image works really well with the tone of the book as it looks sad but beautiful. I have created two versions of the cover with the whit being the final. I created it using a stencil, paint and a sponge. I think the final look works really well as it get texture to it. The colours also stand out against the white crisp background. I dont think the other version works as well as the colours look quite dull. But the image works well.
I was set the task of creating a poster for Information graphics. I found this task quite challenging as I have never done anything like this before. I decided to do it based on my love of Nando’s.
Glorophyl Glu
We were set the task of creating an innovative viral for the fictional product of ‘Glorophyl Glu’. As a group we came up with the idea and decided to do it in stop motion. Below is the final outcome of the ad.
I am very pleased with the final outcome as I have never done anything like this before. We created the viral by using iMovie and Photoshop. Also working in a group enabled us to generate more ideas, and utilize each others individual skills.
Posted March 31, 2011 at 4:34pm
Reza Abedini
Modern Graphic Design should be constantly pushing the boundaries, challenging the idea of what classes as Graphic Design today. Rezea Abedini is at the forefront of this movement. Hailing from Iran, his cultural heritage can be clearly felt in his work. Fusing illustration, Persian typography and Graphic Design, he creates work which is instantly recognisable and sits in its own category. It is both modern but also has heritage look to it.
Throughout my first year of studying Visual Communication, I have been taught the key principles of graphic design. These include visual hierarchy, use of images, legibility, tone of voice, typography and audience. By learning these key principles and applying them to your work, they should help you to design much better. Your design should appeal to its target audience more and have a better flow. However Reza Abedini doesn’t stick to these rules, he breaks them. But you have to know the rules before you can break them.
Abedini’s work has inspired me greatly to be more creative and use my culture heritage to influence my work. By using culture in your work, it has more personality and truly expresses who you are. It will also have its own identity and won’t be similar to anyone else. People will also be able to learn more about you, and see what influences you. By looking at Abedini’s work you can tell that he has been inspired by Persian typography and Iranian history.
Another strong point of Abedini’s work is his use of colour. The colour pallet which he uses is more earthy and natural, colours which are widely used/found in Iran. This is very different to many designs around, now as they tend to use more bright and bold colours. But his use of colour is more subtle and works well with his work. It gives/leaves a more natural/used look to his work.
Visual hierarchy plays a very important part in Abedini’s work. It instantly draws you in and keeps your interest. You then notice the finer more subtle details in his work. For example the image blow has a good use of white space. This draws your eyes to the shoe on the left. You then look at the trainer on the right then read the text all around. When designing work you should think carefully about visual hierarchy. You don’t want too many big and bold things in your work, just one or two to draw the audience in.
In particular I like the way in which he uses Persian typography in his work. No other design uses typography this way. The type instantly catches your eye, and makes you pay attention even though you can’t read what it says. He doesn’t use the type as text but more as imagery, making it the focal point of his work. But he also incorporates the type with his photography, making it seem as one.
Rezea Abedini is my favourite expert simply because his work is so unique. He incorporates typography, photography and illustrations, making it all flow seamlessly. He inspires me to push the boundaries and be more experimentative with my designs.
